Aviasales and Hotellook statistics

To find statistics for Aviasales or Hotellook, open the program section in your Travelpayouts account and select the Performance tab.

Summary report

The report contains information about all clicks, searches, purchases, and clients brought in by the partner.

You can select columns to be displayed using an additional filter:

The table contains the following columns:

  • Impressionsthe number of times your affiliate widgets, White Label, and banners were displayed to the audience. Every display of affiliate tools is counted, except the White Label iframe. If the search form contains both tabs (flights and hotels), then the impression is counted in the Aviasales affiliate program.
  • Clicksthe number of times your audience clicked on affiliate links or other tools placed on your channels. Only clicks on affiliate links and banners are displayed in this column. As for widgets, only impressions and bookings are counted.
  • Visitors — the number of unique visitors with different IP addresses, who engaged with your White label and affiliate tools.
  • Searches — the number of visitors, who came to the brand’s website via your affiliate tools and searched its products through the brand’s search engine.
  • Click-outs — the number of times users are redirected from your content to the brands’ websites via your affiliate tools. It shows how well your affiliate tools drive traffic and potential customers to brands’ sites.
  • Brand's app installs — the number of users who have installed mobile apps via an affiliate link.
  • Paid clicks — some agencies pay us for clicks on links. Information on how revenue is calculated isn’t disclosed. If we detect fake click attempts, the affiliate account may be blocked.
  • Pending — the number of pending bookings.
  • Canceledthe number of bookings canceled by brands. Among possible causes are booking cancellation by travelers, program rules violation, or fraud.
  • Confirmed the number of bookings confirmed by brands. You’ll receive earnings for these bookings with one of your next payouts.
  • Ads earnings — rewards for clicks on advertising media on the sites of our projects Aviasales and Hotellook (calculation methods and rewards amounts are not disclosed). Statistics are updated once a day.
  • Earnings the rewards you earned for bookings via your affiliate tools. This is what goes towards your balance and payouts.
  • Potential earnings the earnings you will receive from pending bookings if brands confirm them.
  • CTR — Click-through rate. It shows how well your affiliate tools attract clicks relative to the number of times they’re displayed.
  • STR — sell-through rate (clicks vs. bookings).The ratio of clicks to bookings via affiliate tools in your content. It shows how well your affiliate content convinces the audience to make a booking.
  • ECPC — effective cost per click (the average earnings from one click).
  • ECPS — effective cost per search (The average earnings from one search of travel services via your widgets or White Labels. It helps to estimate how much earnings they will generate).
  • ECPU — effective cost per user (your income)

Partners should pay close attention to the STR and CPU. These values allow the assessment of the effectiveness of the tools and sources used to attract clients. The higher these numbers, the better the quality of the partner's traffic.

Good-quality traffic is targeted traffic, i.e., visitors who are using search not out of idle curiosity but to find and book tickets to a place of interest. This kind of traffic can be obtained from tourism-related sites and blogs.

Report settings

The block with settings and filters is located above the table.

They allow the partner to select the contents of the first column and filter the contents of the table. The first column can contain the following information:

  • Date range — the period for which the data is displayed.
  • Group by — allows users to select a grouping option:
    • by days
    • by month
    • by user country
    • by device type
    • by referrer domain
  • SubID — displays statistics on SubID created by the partner.
  • Device  — allows you to display data only for actions performed by users from certain devices.
  • Customer's country — filters the report by the country where the user is located.
  • Referrer domain — shows the source through which the reservation was made (including mobile applications).
  • Project — the name of your Project created in Travelpayouts.

Once you've selected the conditions for grouping and filtering the report, click Apply.

You can download the data from the table as a CSV file. To do this, click the download button next to the table settings.


The  tab contains information about all bookings in the statistics section, including any changes in a partner's balance:

  • receipt of booking information;
  • booking confirmation;
  • booking cancellation
  • change of rates and more

The Bookings tab contains the following information (note that some columns are hidden by default):

  • Date — action date and time
  • SubID — an affiliate SubID
  • Description — a description of the booking
  • BookingID — a unique activity identifier in the Travelpayouts database. Use it when contacting support
  • Referrer domain — the source through which the action was performed (including mobile applications)
  • Booking type — indicates if it was just a click or a booking.
  • Status — the status that was set for the booking by this action
  • Price — the total price of the booking
  • Earnings — the total amount to be received by the partner from the booking
  • Potential earnings — displays the total (potential) income from bookings in the Pending status

To show/hide columns, click on the settings button above the table:

Click on Description (View details) or Booking ID in the table to open the detailed booking information.


The window with detailed information contains: