Aviasales and Hotellook statistics

To find statistics for Aviasales or Hotellook, open the program section in your dashboard and select the Statistics tab.

Main report

The report contains information about all clicks, searches, purchases, and clients brought in by the partner.

mceclip2.png

The table contains the following columns:

  • Impressions — the number of impressions of affiliate tools: widgets, search forms, White Label. Every showing of affiliate tools is counted, except the White Label iframe. If the search form contains both tabs (flights and hotels), then the impression is counted in the Aviasales affiliate program.
  • Visitors — the number of people who have clicked an affiliate link to Aviasales or Hotellook and who have made at least one search.
  • Searches — the number of searches (people who have made an entry and clicked "Search").
  • Clicks — the number of clicks on affiliate tools and links.
  • Click-outs — the number of visitors who have clicked a link in the search results.
  • App installs — the number of users who have installed mobile apps via an affiliate link.
  • Paid clicks — some agencies pay us for clicks on links. Information on how revenue is calculated isn’t disclosed. If we detect fake click attempts, the affiliate account may be blocked.
  • Pending — the number of pending bookings.
  • Canceled — the number of canceled bookings.
  • Paid — the number of paid bookings.
  • Adv income — rewards for clicks on advertising media on the sites of our projects Aviasales and Hotellook (calculation methods and rewards amounts are not disclosed). Statistics are updated once a day.
  • Payout — income received by the partner from paid bookings.
  • Pot. income — total income from bookings currently being processed.
  • CTR — click-through rate.
  • STR — sell-through rate (clicks vs. bookings).
  • ECPC — effective cost per click (your income).
  • ECPS — effective cost per search (your income).
  • ECPU — effective cost per user (your income)

Partners should pay close attention to the STR and CPU. These values allow the assessment of the effectiveness of the tools and sources used to attract clients. The higher these numbers, the better the quality of the partner's traffic.

Good-quality traffic is targeted traffic, i.e., visitors who are using search not out of idle curiosity but to find and book tickets to a place of interest. This kind of traffic can be obtained from tourism-related sites and blogs.

Report settings

The block with settings and filters is located above the table.

mceclip3.png

They allow the partner to select the contents of the first column and filter the contents of the table. The first column can contain the following information:

  • Date range — the period for which the data is displayed.
  • Group by — allows users to select a grouping option:
    • by days
    • by month
    • by user country
    • by device type
    • by referrer domain
  • Sub ID — displays statistics on sub ID created by the partner.
  • Device type — allows you to display data only for actions performed by users from certain devices.
  • User country — filters the report by the country in which the user is located.
  • Host — shows the source through which the reservation was made (including mobile applications).

Once you've selected the conditions for grouping and filtering the report, click Apply.

You can download the data from the table as a CSV file. To do this, click the download button next to the table settings.

mceclip0.png

Actions

The Actions tab contains information on all actions in the statistics section. Actions are understood to mean any changes in a partner's balance:

  • receipt of booking information;
  • booking confirmation;
  • booking cancellation
  • change of rates and more

mceclip0.png

The Actions tab contains the following information:

  • Action date — action date and time
  • Sub ID — an affiliate sub ID
  • Description — a description of the action
  • Activity ID — a unique activity identifier in the Travelpayouts database. Use it when contacting support
  • Host — the source through which the action was performed (including mobile applications)
  • Action type
  • Status — the status that was set for the booking by this action
  • Sale amount — the booking cost
  • Payout — the total amount to be received by the partner from the booking

To show/hide columns, click on the settings button above the table:

mceclip2.png

Click on Description (View details) or Activity ID in the table to open the detailed booking information.

mceclip3.png

The window with detailed information contains:

mceclip3.png