Getting started with affiliate links

An affiliate link is a URL that directs users to a travel brand’s website. Unlike regular links, it includes a unique partner ID. This ID ensures that all sales made through the link are attributed to the partner and are used as a base for rewards calculation.  

Types of affiliate links

There are two ways to get affiliate links at Travelpayouts:

  • Copy ready-made links. These are pre-created links to pages that brands want to promote (e.g., home pages, promo pages, or app download links). They are available in the program's section of your Travelpayouts account and can be copied instantly.
  • Create links to any page of the brand's website. These links can lead to any page of the brand’s website, such as a specific search query or a particular destination page. You can generate them manually using a special tool in your Travelpayouts account.

On the Travelpayouts platform, you can also generate QR codes with built-in affiliate links. 

This article will cover how to work with ready-made links. You can find more information about creating links to specific pages of the brands’ websites in the How to create an affiliate link to any page of a brand website article.

How to get and place a ready-made link

Note! To get an affiliate link, first, you need to connect to a program from the Travelpayouts programs catalog.

1. Open a desired program's page in the Travelpayouts catalog.

2. Click on the Tools tab, and open the Links section.

3. Ready-made links will be located at the bottom of the page:

The section contains a list of ready-made links that the brand promotes. Each line contains the following information:

  • Title — the name of the link from which you can understand where it leads.
  • Language — the language of the travel brand's site page on which it will be displayed after clicking on the link. For some travel brands, the page language is additionally determined by the settings in the user’s browser and has a higher priority than the link language (for example, if the browser language is English and the users click on the GE link, they will still be in the English version of the site).

4. To get the link, click the Get link button.
In the popup window, you can:

  • Select a Project (if at least two Projects are connected to the program).
  • Create a SubID for the link.

5. Click the Copy icon in the Link field.

6. Paste the link in your article, post, or any other channel.

If you would like to work with long links, just click the Show full link switch. The form will display a long URL with all technical parameters.

How to create an affiliate link to any page of the brand's website 

Most programs in Travelpayouts allow you to manually create affiliate links to specific pages of their websites. Such links are convenient because they take the user directly to the page you have chosen.

For example, if you’re writing about Switzerland’s landscapes, you can add a link to flight bookings with a pre-set destination near the Swiss Alps. This simplifies the booking process for users and can increase conversions.

There are several ways to create such links. They are described in the following articles:

You can find out how to track conversions and bookings on links in the article Monitoring the effectiveness of Links.