Musement: Get ready for the market recovery

Fernando Santos and Roberto Di Giacomo from Musement shared everything about the Tours & Activities segment. You’ll know the reason why people travel, the size of the segment, when people book (and the importance of mobile), and why tours and activities link well with inspiration. Also, Fernando and Roberto gave some thoughts about the expected recovery of travel marketing in 2021 and shared tips about selling tours online.


  • 00:00 Get ready for the market recovery. Musement at the TPAS2020
  • 01:38 Musement introduction
  • 02:32 Tours & Activities travel niche
  • 07:34 When tourists buy tours and activities
  • 09:45 Tours & Activities travel companies
  • 10:55 COVID-19 trends & measures
  • 20:48 Guest Journey
  • 22:45 What can travellers can do pre-travel
  • 31:17 Pre-return
  • 32:45 Back home
  • 35:54 7 best practices selling tours & activities online