Statistics and reports

In this article, you will find information about reports for brands in the Travelpayouts account.

Summary

Reports in the Travelpayouts personal account show general information about the impressions, clicks, searches, and bookings of users referred by the affiliate.

mceclip0.png

The table contains the following columns:

  • Data — data on affiliate tools interaction
  • Impressions — quantity of widget impressions
  • Clicks — number of clicks on affiliate tools and links
  • Processing — number of processed bookings
  • Cancellations — number of canceled bookings
  • Payments — number of paid bookings
  • eCPC — effective cost per click
  • Affiliate Reward — affiliates’ revenue from paid bookings
  • Potential Affiliate Reward — affiliates’ total income on processed bookings
  • Reward — your total income on paid bookings

Report settings

You can find settings and filters above the table.

mceclip1.png

They will allow you to filter the table content:

  • Period — for what period to show data
  • Grouping — choose a grouping option:
    • By day
    • By month
    • By user country
    • By device type
    • By markers
    • By tool
    • By referrer domain
  • Device Type — shows data for actions completed by users on particular devices
  • User Country — filters by country to show where the user is located
  • Marker — shows statistics by affiliate marker, specified in the field
  • Tool — shows statistics by the specified tool
  • Referrer Domain — the source through which the booking was made

After choosing the grouping options and filtering the report data, press the Apply button.

To show/hide columns, click the settings button under the table:

mceclip2.png

Actions

This tab has information about all actions in statistics, including:

  • Booking information receipt
  • Booking confirmation
  • Booking cancelation
  • Change in the exchange rate
  • Other changes in booking status, price, or revenue

mceclip4.png

The Actions tab includes the following data:

  • Booking Date
  • Marker — affiliate’s unique marker
  • Sub ID — an additional marker
  • Description — booking information
  • Action ID — a unique action identifier in the Travelpayouts database
  • Action Type
  • Status — status set for the booking by this action
  • Price — booking price
  • Affiliate Reward — affiliate’s final reward on bookings
  • Potential Affiliate Reward — affiliates’ revenue on processed bookings
  • Reward — your revenue on paid bookings

On this table, you can find settings and filters.

mceclip6.png

They will help you set the period and filter the data:

  • Period — for what period should the data be shown
  • Status — what status was set for the booking by this action
  • Device type — allows you to enter data only for those actions that were completed by users on particular devices
  • User’s Country — filters the report by country, to show where the user is located
  • Marker — shows statistics by Affiliate marker, specified in the field
  • Referrer Domain — the source through which the booking was made

To show/hide columns, press the settings button above the table:

mceclip5.png

To open detailed information on a specific booking, press the Action ID in the table or hover your cursor over the description and press Open Details. A window containing detailed information about the booking will open:

mceclip8.png