About contextual advertising

Contextual advertising systems, including Yandex.Direct and Google Ads, can only be used directly if:

  • Following the link leads to your website or a landing page, where there is no auto-redirect to any of our travel brands' domains (for example aviasales/hotellook/jetradar/etc).
  • There is no mention of travel brands' names (for example aviasales/hotellook/jetradar/etc) in the ad — as well as any of their wordings (see the full list below).
  • Travel brands' logos are not used in the ad.
  • The ad is not shown for the travel brands' keywords (for example aviasales/hotellook/jetradar/etc) and for any of their wordings (see the full list below).

For example, make an ad:

  • "Search for cheap air tickets" with a link to an affiliate domain — available.
  • "Search for cheap tickets on Aviasales" with a link to our domain — not available.
  • "Search for cheap air tickets" with a link to aviasales.com — not available.

The account of the partners violating these rules shall be blocked without the possibility of receiving any earned money.

Any click-throughs to our websites (aviasales, hotellook, jetradar) from contextual advertising are not counted in the statistics. The reward for booking after those click-throughs shall not be credited!

The list of negative keywords to use when making contextual ads using the example of affiliate programs Aviasales and Hotellook:

  • aviasales
  • avia sales
  • jetradar
  • jet radar
  • jetrader
  • hotellook
  • hotellok
  • hotelook
  • hotel look