Affiliate marker and additional marker (ID and sub ID)
In the Travelpayouts affiliate network, we use a special affiliate marker (also known as the Affiliate ID) to track clicks, searches and bookings. The marker is written into a cookie file on the user’s computer and stored there for 30 days. Read more about the affiliate network in the article Getting started.
Your marker is in the upper right corner of your affiliate dashboard:
In addition to the primary marker, you can use a sub ID, which is written after the primary marker and separated from it by a dot. An additional marker is a parameter that allows you to track sales separately for each traffic source/tool.
Let’s say you use several different tools in different parts of the website. For example, the search module in the sidebar, links to search for tickets in the articles on the website, a banner in the footer of the website, etc. To get separate statistics for each tool, use the sub ID.
Note! In the name of the sub ID, you can use numbers, letters of the Latin alphabet and the underscore character "_". The maximum length of a sub ID is — 32 characters.
Sub ID in links
When creating a text link, an sub ID can be added to the link using the generation forms in the affiliate’s user dashboard.
Or you can do it manually: http://www.jetradar.com/?marker=11111.sidebar, where «sidebar» is the sub ID.
Sub ID in widgets
In the widget design tool, a sub ID is set using a special field. In this case, you need to write in the field only the marker itself, without additional characters.
To add a sub ID to the code of the map widget, change the «&marker=AffiliateID.map» parameter, where «AffiliateID» is your affiliate marker, and «map» is an additional service marker that is set for the map by default. Put your sub ID there instead of »map».
<iframe src="//maps.travelpayouts.com/flights/?auto_fit_map=true&hide_sidebar=true&hide_reformal=true&disable_googlemaps_ui=true&zoom=3&show_filters_icon=true&redirect_on_click=true&small_spinner=true&hide_logo=false&direct=false&lines_type=TpLines&cluster_manager=TpWidgetClusterManager><strong>marker=16886.aviamap</strong>&show_tutorial=false&locale=ru&host=map.aviasales.ru" width="700px" height="240px" frameborder="0" scrolling="no">
Statistics on sub IDs can be viewed in the Reports — Summary. Information can be grouped by markers.
Sometimes reports may contain service markers that are used by our services. This should be taken into dashboard when analyzing and processing the results:
- cal — This is a sub ID indicating that the action (search/click/booking) was made after click through from the calendar of low prices to aso
- tpsub — Subscription widget
- tpcalwt — Low price calendar widget
- _tpform — Widget for our campaigns
- alert — Subscription from the Aviasales website
- hotelsmap — Hotel map widget
- map — Flights map
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