Learn about the affiliate marker that we use at Travelpayouts.
In the Travelpayouts Partnership Platform, we use a special ID number (previously known as an affiliate marker) unique for each partner. ID is used to track clicks, searches, and bookings on the Travelpayouts platform.
After the user follows a link, clicks on a widget or a banner etc, the ID is set into a cookie file on the user’s computer and is stored there for 30 days. Read more about how cookies work and what is a cookie lifetime in the What is Travelpayouts and how it works article.
Your ID can be found in the upper right corner of your affiliate dashboard:
In addition to the main ID, you can also use a SUB ID. It is a parameter that allows you to track sales separately for each project/tool. You can create SUB ID by yourself when copying the link or setting up the widget, and then filter using SUB ID in the statistics report.
Let’s say you use several different tools in different parts of the website. For example, the search module in the sidebar, links to search for tickets in the articles on the website, a banner in the footer of the website, etc. To get separate statistics for each tool, use the SUB ID when copying or setting up the tool in your affiliate dashboard.
Note! In the name of the SUB ID, you can use numbers, letters of the Latin alphabet, and the underscore character "_". The maximum length of a SUB ID is — 128 characters.
Adding SUB ID to Links
When creating a text link, a SUB ID can be added to the link using the deep link generator:.
You can also add a SUB ID when copying a ready-made link in the Links section of the Tools tab:
Adding SUB ID to Widgets
In the widget design tool, a SUB ID is set using a special field.
Statistics on SUB ID
Statistics on SUB IDs can be viewed in the Summary tab in Reports. You can:
- Group statistics by SUB ID
- Enter specific SUB ID in the dedicated field
Sometimes reports may contain service markers that are used by our services.
- cal — This is a SUB ID indicating that an action (search/click/booking) was made after a click-through from the price chart to Aviasales
- tpsub — Subscription widget
- tpcalwt — Low price calendar widget
- _tpform — Widget for our campaigns
- alert — Price alert from the Aviasales website
- hotelsmap — Hotel map widget
- map — Flight map