In this article, you will find information about reports for brands in the Travelpayouts account.
Summary
Reports in your Travelpayouts account show general information on impressions, clicks, searches, and bookings of users referred by the affiliate.
The table contains the following columns:
- Data — data on affiliate tools interaction
- Impressions — the number of times your affiliate widgets and banners were displayed to the audience
- Clicks — the number of times your audience clicked on affiliate links or other tools placed on your channels. Only clicks on affiliate links and banners are displayed in this column. As for widgets, only impressions and bookings are counted.
- Pending — the number of processed bookings
- Canceled — the number of bookings canceled by brands. Among possible causes are booking cancellation by travelers, program rules violation, or fraud.
- Payments — number of paid bookings
- ECPC — effective cost per click
- Affiliate Reward — affiliates’ revenue from paid bookings
- Potential Affiliate Reward — affiliates’ total income on processed bookings
- Reward — your total income on paid bookings
Report settings
You can find settings and filters above the table.
They will allow you to filter the table content:
- Period — for what period to show data
- Grouping — choose a grouping option:
- By day
- By month
- By user country
- By device type
- By markers
- By tool
- By referrer domain
- Device Type — shows data for actions completed by users on particular devices
- User Country — filters by country to show where the user is located
- Marker — shows statistics by affiliate marker, specified in the field
- Tool — shows statistics by the specified tool
- Referrer Domain — the source through which the booking was made
After choosing the grouping options and filtering the report data, press the Apply button.
To show/hide columns, click the settings button under the table:
Actions
This tab contains information on all actions available in statistics, including:
- Booking details receipts
- Booking confirmations
- Booking cancellations
- Changes in the exchange rate
- Other changes in booking status, price, or revenue
The Actions tab includes the following data:
- Booking Date
- Marker — partner's unique marker
- SubID — an additional marker
- Description — booking information
- Action ID — a unique action identifier in the Travelpayouts database
- Action Type
- Status — status set for the booking by this action
- Price — booking price
- Affiliate Reward — partner's final reward on bookings
- Potential Affiliate Reward — partner's revenue on processed bookings
- Reward — your revenue on paid bookings
On this table, you can find settings and filters.
They will help you set the period and filter the data:
- Period — for what period should the data be shown
- Status — what status was set for the booking by this action
- Device type — allows you to enter data only for those actions that were completed by users on particular devices
- User’s Country — filters the report by country, to show where the user is located
- Marker — shows statistics by affiliate marker, specified in the field
- Referrer Domain — the source through which the booking was made
To show/hide columns, press the settings button above the table:
To open detailed information on a specific booking, press the Action ID in the table or hover your cursor over the description and press Open Details. A window containing detailed information about the booking will open: