How to track the performance of your affiliate links and QR codes

To check the performance of your affiliate links and QR codes, you can add a SubID to each link when creating it. This helps you track which links get more clicks, conversions, and sales — allowing you to optimize your content and increase revenue.

For example, if a link isn’t getting the attention you expected, you might move it to a more prominent location in your article or improve the surrounding call-to-action text.

If you have a website, use the Content Analytics report

If you manage your own website, we highly recommend using the Content Analytics report. This powerful tool allows you to see how links perform on each individual page of your site — helping you identify top-performing pages and optimize underperforming ones.

Learn more about Content Analytics.

How to add SubID to links and QR codes

  1. Before generating a link and QR code, enter any value in the Sub ID field. Use a descriptive text value to make filtering reports easier, for example, “youtubeQR” or “newsletterMay”.
  2. Once the Sub ID is set, generate and copy the link or QR code and place it on your resource.

    You can also add a SubID in the Create a link menu:

How to check statistics for each SubID separately

You can create as many SubIDs as you need and view reports in your Travelpayouts account to find statistics for each SubID. There are two ways to do this.

1. You can enter a specific SubID in the SubID field. The statistics will be updated to show only the data for the chosen SubID.

2. You can also use the Group by SubID filter. This way, your report will be split into lines containing data about every single SubID ,including its description.

This is incredibly convenient if you need to place multiple links on your resources. For example, if you place links or search forms in the text of articles, you can create a different SubID for each link and search form. The statistics will show which links give you the most conversions and purchases. Then you can concentrate on writing more articles of this type or place links in better places, thus gaining more revenue.