Content analytics

Content analytics is a powerful tool that enables you to monitor the performance of every page on your website where at least one Travelpayouts tool is installed. This feature provides deeper insights into audience behavior and helps you optimize content to boost conversion rates.

Key benefits of using content analytics:

  • Transparency: Instantly identify which pages generate the most traffic and revenue.
  • Optimization: Discover high-performing pages, analyze their strengths, and apply these strategies to other pages.
  • Improvement: Pinpoint underperforming pages and focus on enhancing them for better results.

How to get access to Content analytics

Important
The section with content analytics is only visible for partners who have at least one Project with a website.

To access content analytics, you only need to install the Travelpayouts script on your website once. A detailed guide is available in the article: How to install the AI Tools script on your website.

Once the script is installed, data collection begins automatically. As soon as at least one user performs an action on a page (e.g., a visit or a click), statistics for that page will appear in the Content analytics report.

Report сontent

To open the report, log in to your Travelpayouts account and navigate to Statistics -> Content analytics.

For easier analysis, you can use filters located at the top of the report:

  • Page URL: Filter by a specific page of interest.
  • Date Range: Select the time period for the data displayed.

The Report Includes the Following Columns:

  • Visits — The total number of page visits.
  • Unique Visits — The number of unique users who visited the page.
  • Redirects — The number of clicks on Travelpayouts affiliate tools. Note: clicks on widgets for most partner programs are not included in this column.
  • Pending — The number of bookings made through Travelpayouts tools that are still pending confirmation from brands. Once confirmed, they will appear in the "Confirmed" status. 
  • Canceled — The number of bookings canceled by brands. Possible reasons include customer cancellations, violations of partner program rules, or fraud.
  • Confirmed — The number of bookings confirmed by brands. Earnings from these bookings will be included in one of the upcoming payouts.
  • CR1 — Conversion from unique visits to clicks.
  • CR2 — Conversion from clicks to bookings (includes bookings in "Confirmed" and "Pending" statuses).
  • Earnings — Rewards you’ve earned from bookings made through your partner tools. This amount is added to your balance and will be paid according to payout rules.
  • Potential Earnings — Earnings you will receive from pending bookings if brands confirm them.

Note: Statistics for widgets is not included to the content analytics report yet.

Start Using Page Statistics Today! Install the Travelpayouts script on your website to access an in-depth analysis of your pages, increase your revenue, and improve the user experience.