Learn how to check statistics individually for each page of your website.                           

Travelpayouts content analytics is a powerful feature designed to help you monitor and optimize the performance of your website content. Whether you run a blog or a travel website, it provides comprehensive insights into audience behavior and the performance of each page. With content analytics, you can identify growth opportunities, streamline your workflow, and maximize your earnings.

What makes Travelpayouts content analytics unique?

• Dynamic сonversion funnels: Understand how users progress from visits to bookings, identifying the key factors that influence their actions.
• Detailed tool performance: Gain insights into the performance of each tool (links,  Emerald or LinkSwitcher, etc). Analyze clicks, bookings, and the exact pages and links driving conversions.
• Comprehensive metrics: Access detailed analytics of each page of your website including unique visitors, conversion rates, tool performance, and much more. Visual charts and reports make it easy to interpret and act on the data.
• Booking source insights: Identify exactly which tool, page, and traffic source generated a booking, all at a glance.
• Streamlined workflow: Consolidate all data from Travelpayouts tools in one place, saving time and simplifying your workflow.
• Quick and simple setup: Access content analytics by installing the script in just two clicks. If you're already using Travelpayouts tools like LinkSwitcher, or Emerald, simply enable content analytics in your dashboard without any extra steps.

Why use content analytics?

Travelpayouts content analytics shows which pages bring the most traffic and revenue. Spot top performers, understand what works, and use it in future content. Find underperforming pages and improve them for better engagement and conversions. Use clear, actionable insights to make smart, data-driven decisions that boost your website’s results.

Note:

• Widgets statistics aren’t included yet. We are working on it and for now, you can only track statistics from affiliate links and tools like LinkSwitcher and Emerald.
• The stats of external short links aren’t included yet. For now, you can only track stats from short links created through Travelpayouts (e.g., https://brandname.tp.st)
• Indirect (cloaked) links aren’t included in the report. 

How to get access to Content analytics

If you are already using Emerald or LinkSwitcher — there’s no need to install the script again. Content analytics is already available in your Travelpayouts account. But if you haven’t tried our AI tools yet, here’s a quick guide: 

1. Install the Travelpayouts script: Simply add the script to your website. A detailed guide is available in the article: How to install the Travelpayouts script on your website.
2. Once the script is installed, content analytics begins analyzing your pages. As soon as a user interacts with a page by clicking any link — the statistics appear in the content analytics report.

Interpreting the report’s data

To open the report, log in to your Travelpayouts account and navigate to Reports → Content analytics.

You can use general filters located at the top of the report:

• Project: Select the Project from the drop-down list. Only Projects with websites are shown here.
  
• Date range — select the time period for the data displayed.
• All tools — select LinkSwitcher, Emerald, or Links to see the performance of a specific tool. Note that it doesn’t affect the Unique visits chart, but Clicks and Bookings will update accordingly
• All program — check the performance of the tools for a specific brand to understand what category converts better.
• Page URL — enter a specific page name to filter the report and show results only for that page.

Charts data

At the top part of the content analytics report you’ll find several charts containing the following information:

1. Overall performance chart. Select metrics such as unique visits, clicks, and bookings over the specified period.

2. Conversion funnel and Conversions charts where you can see how many of your visitors generated clicks and bookings.

• The left chart displays overall metrics compared to the previous corresponding period. For example, if you filter the report for the current month and see 12 +2, this means that you had 12 bookings this month, which is 2 more than last month.
  Here what you can learn from this chart:

• Unique visitors – the total number of unique users who visited your website.
• Clicks – the number of clicks on the Travelpayouts tools.
• Bookings – the total number of bookings with the status Confirmed and Processing.
  • % cancellation – the total percentage of bookings that were canceled.
• Potential earnings – the revenue you may receive from Processing bookings if the brands confirm them.
• Earnings – the commissions you earned for bookings made through your partner tools.
• eCPC – effective cost per click.
• The right chart showcases the changes in conversion over the course of the selected time period, allowing to identify patterns and areas for improvement.

Page performance report data

The report data contains the following columns:

• Page — URL of the page of your website where the action happened.
• Visits — The total number of page visits.
• Unique visits — The number of unique users who visited the page.
• Clicks — The number of clicks on Travelpayouts affiliate tools. Note: clicks on widgets for most partner programs are not included in this column.
• Pending — The number of bookings made through Travelpayouts tools that are still pending confirmation from brands. Once confirmed, they will appear in the "Confirmed" status. 
• Canceled — The number of bookings canceled by brands. Possible reasons include customer cancellations, violations of partner program rules, or fraud.
• Confirmed — The number of bookings confirmed by brands. Earnings from these bookings will be included in one of the upcoming payouts.
• CR1 — Conversion from unique visits to clicks.
• CR2 — Conversion from clicks to bookings (includes bookings in "Confirmed" and "Pending" statuses).
• Earnings — Rewards you’ve earned from bookings made through your partner tools. This amount is added to your balance and will be paid according to payout rules.
• Potential earnings — Earnings you will receive from pending bookings if brands confirm them.

New filter in Bookings report

Once you start using content analytics, you’ll also see two additional filters in your Bookings report. Now there is a possibility to see Bookings for specific pages of your website or choose a specific tool.

Start using content analytics today! Install the Travelpayouts script on your website to access an in-depth analysis of your pages, increase your revenue, and improve the user experience.

FAQ

What events are not displayed in the report?

Content analytics does not show data for:

• Indirect (cloaked) links
• Shortened links created through third-party services (e.g. tinyurl)
• Some widgets. See the complete list here

However, these events are still recorded in your statistics, and you will receive payouts for bookings made through them. All confirmed bookings can be found in the Bookings report in your Travelpayouts account, regardless of whether they appear in the content analytics report.

If you want to track clicks and bookings for shortened links, use the built-in Travelpayouts link creation form (https://brandname.tp.st).

Can I use Content Analytics if I don’t have a website?

No. It can only be used on websites and blogs that support external code. Other platforms and resources are not supported.

Does Travelpayouts Content Analytics comply with GDPR and other privacy laws?

Yes! Travelpayouts Content Analytics is fully GDPR, CCPA, and ePrivacy compliant. It does not store or process any personal data, ensuring full privacy compliance.

Does Content Analytics track personal data or user-identifiable information?

No, Content Analytics does not collect or store personal data, IP addresses, or any user-identifiable information. It only provides aggregated insights to help you optimize your content.

Do I need to add Content Analytics to my website’s privacy policy?

Since Content Analytics does not collect personal data, it typically does not require a privacy policy update. However, we recommend checking with your legal advisor to ensure compliance with your local regulations.

If I’m already using Travelpayouts Emerald or LinkSwitcher, do I need to install the script again on the same website?

No, you don’t need to install it again. Travelpayouts uses a single script that powers all advanced features, including Content Analytics, LinkSwitcher, and Emerald. Just install it once, and you’ll have full access to everything.

Will the Travelpayouts script slow down the website's load time or affect its performance?

No, it will not. The script is downloaded and executed asynchronously, meaning it will load independently of any other scripts or elements on the page and will not cause any blocking.

Does the script affect CWVs?

No, it will not have any effect on your Core Web Vitals metrics — just like Google Analytics, it runs efficiently in the background without impacting your site’s performance.

Can I place the same script installation code on several websites?

No, the script is unique for each Project. If you are planning to use content analytics or other AI tools on multiple websites, you need to copy scripts for each of them separately. Please read more here.

Can I use the Travelpayouts script if I have other scripts installed on my website?

Absolutely! The Travelpayouts script works seamlessly alongside other scripts like Stay22, Mediavine, or Ezoic. Just like Google Analytics, which most websites use, it runs in the background without interfering with your existing tools, plugins, or website performance. You can read more about using several scripts on your website here.