How to сreate and use affiliate links

An affiliate link is a URL that directs users to a travel brand’s website. Unlike regular links, it includes a unique partner ID. This ID ensures that all sales made through the link are attributed to the partner and are used as a base for rewards calculation.

With Travelpayouts, you can create affiliate links to any page on a brand’s website — from the homepage to a specific search result or destination. These deep links are powerful because they take users exactly where you want them to go.

For example, if you're writing about the Swiss Alps, you can link directly to flight options for nearby airports. This makes the booking process easier for your audience and can boost your conversions.

You can also copy ready-made links or generate QR codes with embedded affiliate links — perfect for sharing in print materials, messengers, or social media.

How to create an affiliate link

  1. Open the Tools page in your Travelpayouts account.
  2. You will see the list of all Projects that you have created at the top and the available tools below.
  3. Select the needed Project and click Links.
  4. Paste the link from the travel brand's website in the Destination page field. 

    Important!
    Make sure to copy the link directly from the browser’s address bar. 
    If you copy the link using the Share button or from the text of another article, it may not work correctly, and bookings may not be attributed to you.

    You can open the travel brand's website using the drop-down list.

  5. You can optionally specify SubID to be able to find bookings made using the link in the statistics.
  6. Click Generate link & QR code.
  7. Your affiliate short link will appear at the top of the list below.

    The list only shows 10 last generated links
    There's no limit to the number of links you can generate, but note that you'll only see 10 last generated links in the list. If you wish for the link to always be present and ready to copy, make sure to mark it as favorite.

    Now you can:

    - Copy link — by clicking the Copy link button.

    - Get QR code — by clicking the QR code button

    - Get full link — if you want to use a full long link, use the full link switcher to get it.

    - Edit link name — that can help you find it easier for reuse.

    - Open original link

    - Mark as favorite — if you plan to use the link again, save your time by clicking the heart icon and save it. That way, you will be able to find that link in the Saved list:

  8. Copy the link or QR code and paste it on your website.

Link conversion statuses

You can see the following statuses in the Generated links list:

  • Your link is successfully generated, and you can copy it.
  • Processing the link — The generator is still creating your affiliate link. Please wait a moment.
  • Couldn’t generate the link — This may happen if you entered an invalid URL or a link from a brand that is not available on the Travelpayouts platform.
  • Link not generated yet — You’re trying to create a link for a brand your Project is not connected to yet.
  • Waiting for approval — We are still reviewing your Project to check if it matches brand's terms and conditions. That may take up to 24 hors.
  • Declined — Your Project is not approved to work with the brand. Read more about the reasons for rejection here.

How to create an affiliate link via the Create link menu

You can quickly create a link to any page of the travel brand's website using our extension for Chrome or using the Create link menu at the top right corner of your Travelpayouts account:

The menu is accessible from any page of your account.

  1. Select a needed Project.
  2. Select the brand’s program that you would like to generate a link for.
  3. Go to the travel brand's website, open any needed page (for example, a page with search results for a required destination), and copy the URL of the page.
  4. Paste the link into the Link field. 
  5. Optionally specify SubID
  6. Copy the link or QR code and paste it on your website.

How to create a QR code with an affiliate link

On the Travelpayouts platform, you can also create a QR code with a built-in affiliate link. Read more in the article: QR code with affiliate link.

How to copy ready-made links

Ready-made links are pre-created links to pages that brands want to promote (e.g., home pages, promo pages, or app download links). They are available in the program's section of your Travelpayouts account and can be copied instantly.

  1. Open the Tools page in your Travelpayouts account.
  2. Select the Project where you want to place the links and click Links.
  3. Click Ready-made by brands. The list of all available programs for you Project will appear.

Each line contains the following information:

  • Brand name and link to their main page
  • The drop-down list of the ready-made links from which you can understand where it leads
  • SubID field for the link

4. Click Copy link and use it in your content to promote travel brand services. You can also copy QR code.

How to make sure that a short affiliate link contains your ID

To check whether a link contains your partner ID, use any short-link expander. For example, linkunshorten.com. Paste the short link into the input field and click the Uncover URL button. You will see the full link in the Destination URL field. Make sure that there is a “marker= value" parameter that contains your Travelpayouts ID.

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Main advantages of short affiliate links generated at Travelpayouts

  • They don’t contain any technical parameters. A short affiliate link looks as follows: heylama.tp.st/adsdaaas, where the promoted brand name is specified instead of heylama.
  • They contain a limited number of symbols. You won’t meet any difficulties when placing affiliate links along with the content in your social networks.
  • They provide a high level of credibility. Travelpayouts' short affiliate links contain the name of a particular travel brand, which has a positive effect on conversions.
  • You can easily get one without leaving your affiliate dashboard. You don’t need to look for third-party URL shortener services and switch between tabs in your browser to shorten a URL. You can create a short affiliate link with the link creation form or the Create a link menu in your Travelpayouts account.