What is a Project and how to create one

A Project is a term used by Travelpayouts to refer to a channel that you use to promote brands with the help of the Travelpayouts platform.

Projects help brands evaluate the type of traffic and its compliance with their rules.

What counts as a Project?

A Project can be:

Your website or blog
A social media account (e.g., Instagram, YouTube)
An email newsletter
Paid search or media buying
Promo codes distrubution
Travel agency website
Any other traffic source you own

Each channel = one Project in Travelpayouts. If you use multiple platforms (e.g., website + Instagram), you’ll need separate Projects for each.

You must have at least one Project to start working with affiliate programs and access their tools.

Why Projects Matter

Projects help partners:

Track the performance of every channel on which they use affiliate tools and promote brand programs. Together with the SubID, Projects make tracking sales and statistics more convenient and transparent.
Simplify connecting to programs to start using their tools.
Separate statistics and tools by source

How to create a Project

When you sign up for Travelpayouts, your first Project is created automatically based on the information you provide during onboarding (channel type, URL, etc.).

You can create additional Projects at any time in two ways:

Through a dedicated section in the Travelpayouts account.
When connecting to a program.

Creating a Project in the Projects section

To create a new Project:

Open your Travelpayouts account
Place the cursor at the bottom left corner of the page. The menu will pop up. Click the My Projects section.
Here you can find a list of all already existing Projects. To add another one, click Create Project.
Select your channel type (e.g., Website, Instagram)

One Project = one channel

This means that if you have a website and an Instagram account, you will need to create two separate Projects, one for each channel. We do this because some brands have strict rules regarding channels. By ensuring that each project contains only one channel, we make the process easier to check and approve.
Add the URL and click Next.
Note that not all types of Projects require URLs, so it’s okay if this screen is skipped.

Enter valid URLs

The fields include validation that doesn't allow entering incorrect values. Also, note that once the project is connected to the programs, it will not be possible to edit or add URLs.
Next, choose the category that best describes your channel and click Next.

For instance, if you have your own blog through which you promote travel services, you can select the first option — Content. If you own a travel agency with a website, you can choose Travel business.
You can learn more about Project types and choose the one that fits you best in the Project types article.
Give your Project a name, select the language of the content, and click Next.
Congratulations! You have successfully created a project! We will suggest some of the programs that you can connect to and start placing their tools on your channel.

Creating a Project when connecting to a program

Another way to create a new Project is to send a request to connect to a partner program.

Go to the Programs section.
Choose the brand you are interested in and click on the Details button.
Review the brand’s rules and allowed channel types. Pay attention to the allowed Project types at the bottom of the screen. Once you are sure your channel will work with a given brand, click Connect to program.
Select an existing Project or click Create new
Follow the same steps as above
If the Project doesn’t match, you’ll get alternative program suggestions

If you send a request to connect to a program that requires the brand’s approval, the status of the application will be displayed in the Overview tab.

If the program doesn’t require pre-approval, the Project will be immediately connected to the program.

You can learn more about how to connect to a program in the How to connect to a program article.

After connecting to a program, you can go to the Tools section and get the link or widget code, and place it on your channel.

Project management

You can disconnect any Project at any time and connect another Project instead. To do this, open the program’s page and click on Manage connections.

A pop-up window will appear, displaying a list of all your Projects.

You can see the following options here:

Connect — Allows connecting the Project to the program.
Disconnect — This option disconnects the Project from the program. Note that clicks on tools associated with this Project will no longer be recorded in your statistics after disconnection.
In review — Refers to the Project that is currently under the process of verification from the brand’s side. This is only applicable to the programs that require brands' approvals to connect Projects.
Declined — This section refers to the Projects that were declined for various reasons:
- If the Project is a no-fit and can’t be connected to the program at all, you will see the Not allowed information with a tooltip describing the reason.
- If the Project can be fixed according to the details you’ve received in your email, you can make the changes and then click Connect next to the declined Project or any other Project.
- In some cases, however, you have to wait seven days to re-apply to the program. This happens when the brand thinks that the reasons why your Project was declined require some time to get fixed. This way, the brand ensures that you have enough time to go through your Project and fix it. In such cases, you will see this information when you try to connect.
  Read more in the Re-apply to the program after rejection article.
Banned — This means that your Project was banned most probably due to breaking the program’s rules. You will see the reason for the ban in the Why was it banned tooltip.

How to delete a Project

If you have stopped working on a Project and want to completely hide it from statistics and your personal account, click Archive on the Edit screen.

If you still have questions about working with Projects, please contact our support team.