What is White Label Web by Travelpayouts?

White Label Web by Travelpayouts is a solution for creating a flight search website or widget that’s branded and styled to match your own design.

With White Label Web, you can:

  • Create a standalone website or a page with a flight search on your own domain or subdomain.
  • Create and embed a widget that displays search results directly on your site.

With White Label, users will see the search results from the search form or widgets directly on your website. This means that White Label increases the chances of a purchase, as users don’t have to navigate away to other websites. And you earn a commission for every purchase made through your White Label.

You can easily customize the design, colors, logo, and language in your Travelpayouts personal account — it’s fast and simple.

Note: Some other programs offer White Label widgets based on their search engines, but they are not similar to White Label Web by Travelpayouts. To find and connect to programs with widgets, please follow the guidelines in the Widgets section.

We have released an updated version of White Label Web on May 21st

If you have already created a White Label of the previous version, please check this article to find out more about the differences between versions and when you will be able to try the new one.

Which type to choose: widget or page?

The choice depends on how you want to integrate White Label Web into your website.

  • If you already have a website with content and want to seamlessly embed flight search while maintaining your current design and structure, the widget is the perfect solution. Search results will still be displayed directly on your website.
  • If you want to create a standalone travel service and the customization options of White Label pages are enough for your needs, the page type is the optimal choice. It gives you a ready-made flight search website, styled to match your brand, which you can host on your own domain.
    You’ll be able to customize your page and even add hotel search widgets and other travel services.

Both options are easy to set up, SEO-friendly, and allow you to earn commission from every booking. Choose the one that best fits your project!

White Label Web examples

How to get your own White Label?

White Label Web is available by annual subscription. You can subscribe here: https://special.travelpayouts.com/whitelabel/ 

The subscription unlocks exclusive benefits:

  • Access to over 1,000 airlines and OTAs at competitive prices.
  • Up to 50% commission for every flight or hotel booking made through your site.
  • Opportunity to expand into new markets with support for 63 languages and over 80 currencies.
  • Dedicated support, assistance from our team, and real-time analytics.
  • Quick and easy setup with additional support from our team available for a small fee. Learn more about our setup service here.

How to create and set up White Label

Once you have purchased a subscription, navigate to the Travelpayouts White Label Web Setup Guide to learn more about the next steps. Make sure to check all the requirements below. 

Requirements for installing White Label Web

The services of creating a domain are not included in the subscription, so make sure you have the following before starting with White Label:

  1. Your own website or second-level domain (e.g. website.com). White Label can also be configured for any level below the second: the third level (travel.website.com), the fourth level (search.travel.website.com), and so on. 
  2. You should be able to create a CNAME record for the domain. To do this, you can use the following:
    • free DNS hosting, for example, Cloudflare, Hurricane Electric, or others;
    • settings at the domain registrar — some of them support the creation of a CNAME record. Check this directly with the registrar;
    • regular hosting for websites. Note that you may not be able to configure the White Label on hosting services if they do not have the ability to edit the DNS record.

How can users book flights through White Label?

  1. A user enters their search details using the White Label form on your website.
  2. They receive a list of flight options and prices, also on your site.
  3. They select the desired option and click on it.
  4. They’re redirected to the travel agency or brand’s website (e.g., Kupibilet, Trip.com).
  5. The booking and payment are completed on that external site.

This means that flight tickets are not sold directly through your White Label. It simply provides a search experience, while your users complete the booking themselves.

If they need to make changes to their booking or request a refund, they should contact the agency or airline they booked through.

How much do partners earn from ticket sales on White Label??

The White Label Web and White Label App tools operate on an affiliate share model of 30%.

This means you earn 30% of the commission that Travelpayouts receives from the brand for bookings made through your White Label.

Example:

  • A user purchases a ticket on your White Label for $100
  • Travelpayouts receives a commission from the brand, for example, $10
  • You receive $3, which is 30% of Travelpayouts’ commission

 Important notes:

  • This rate applies to all orders made through White Label (web or app), regardless of the brand
  • Terms may vary for other types of tools (such as widgets) placed on your White Label — they follow the conditions set by the specific brand program

Important things to understand about White Label

  • Your domain or subdomains used for White Label Web can’t contain the names of travel brands available on the Travelpayouts platform (Aviasales, Hotellook, Agoda, Booking.com, etc.) If this rule is violated, the account may be blocked.
  • Booking.com fares aren’t available on White Label due to Booking.com’s policy on API and White Label.
  • When visitors are redirected from a White Label to the website of an agency or a travel brand to make a booking, they automatically get linked to your partner ID for a period from 1 to 180 days, so you get rewards from their bookings. The exception is the websites of low-cost airlines. 
  • From a technical point of view, a White Label is a CNAME record, plus individual appearance settings that are added to the affiliate’s user dashboard after creating the White Label. The CNAME record is registered for the affiliate domain and is directed to whitelabel.travelpayouts.com.
  • White Label is closed from search engine crawlers (except the main page). If you plan to perform SEO marketing on your site, make an SEO-friendly structure and install the search form. Then, put White Label on a subdomain, where plane ticket search results will be presented.
  • Using brand names in your domain is prohibited. Violating this rule may result in your account being blocked.