How to check statistics for AI tools

After installing the script and receiving the first clicks on the tools, all statistics will appear in the Content Analytics report. It is available in your Travelpayouts dashboard under Reports → Content Analytics.

What you can see in the Report:

Overall statistics or data for individual tools
Breakdown by pages
Filters by date, tools, and programs

For detailed information about the report and the meaning of all fields, check out the Content Analytics guide.

Overall statistics for each tool

To check key metrics for a specific tool:

Select the time period in the upper right corner of the report.
Make sure the correct Project (website) is selected.
Go to the Clicks or Bookings tab.
Choose the desired tool, for example, LinkSwitcher.

The graph will display only the clicks or bookings made using the selected tool within the chosen time frame.

Page-level statistics

The report also provides detailed performance metrics per page, which can be found in the Page Performance section below the main report.

This table also allows filtering by:

Page URL – to filter statistics for a specific page.
Tool – to view data for a particular tool.
Program – to filter by travel brand.

After selecting a tool, the report will update to display data only for the selected tool.

For more details on column values and presented data, check out this guide.