Project types

In this article, we talk about the different Project categories on Travelpayouts and how to pick the one that’s right for you.

A Project represents a platform that partners can use to promote the brands using Travelpayouts. 

Each partner’s Project is assigned a category based on the channel (e.g., content platforms and websites) they use. The category your Project falls under helps brands understand where and how you plan to implement partner tools, making it easier for brands to accept you into their programs.

Below we provide detailed explanations for each Project category to help you choose the one you need based on the content you create and the sources you use. 

Content creation

You run a content project. 

This category is for people who actively create and regularly update original content. This Project category might include websites, blogs, social media pages, newsletters, apps, or video-sharing platforms, as long as the content allows for partner tool integration.  

If this sounds like you, choose the first option from the list when creating a new Project:

Please note that partner programs that require a brand’s approval may have their own requirements for Projects. For example, some programs might not accept coupons:

Brands requiring approval must also see that your Project delivers travel content and is updated regularly. This means that Projects that only partially relate to travel (maybe they only have a small section dedicated to the subject) may be rejected by a program. 

Important! If your website only includes widgets or travel content that is either unoriginal or not updated regularly, your Project may be rejected. 

Booking travel for clients

You represent a travel agency. 

This category is for people or companies who help travelers book travel services via partner links. If you plan and book travel for your clients or business trips for your coworkers, provide your clients/coworkers with links to book travel services, and/or have an office dedicated to selling tickets and other travel services, pick this category.

If this is your case, chose the second option when creating a new Project:


  • Cashback service — For those who offer cashback or bonus programs that refund users a percentage of the sum spent on travel purchases. This type of Project might include websites, apps, messengers, newsletters, or social media channels.  
  • Coupons or promo codes — For those who issue coupons and promo codes for travel services. This type of Project might include websites, apps, messengers, newsletters, or social media channels.  
  • Personal bookings —  For people who use affiliate marketing to get rewarded for bookings made by themselves or by friends and family. This category is also for non-commercial or educational travel Projects. 
  • Media buying — For people who buy traffic on banners, banner or teaser ad networks either directly on a brand’s website or on a corresponding landing page. Note that advertising your own website is not considered media buying.
    Important! Most programs prohibit paid search ads that include the brand’s name in the keywords or the ad copy. You can learn more in the About Paid Search article. This condition will be posted on the program page in the “Allowed types of promotion” section:

    Failure to adhere to this condition may result in your Travelpayouts account being suspended.
    If a program allows the media buyer Project category but doesn’t allow brand ads, this means the media buyer can use partner links without mentioning the brand name within the ad copy. With that being said, don’t forget to add all negative keywords mentioned in the program description to your ad campaign.
    You can learn more about media buying here.

If your Project matches any of the above, please choose the third option when creating a new Project: 

We have collected all the most common sources of traffic within each type of Project.

If you still can't find the right type, send a request to the Travelpayouts support team. In your request, describe your Project in detail. We will look into all the information and tell you which category is best to use.