Allowable traffic types

This article contains information on the types of traffic allowed in the Travelpayouts affiliate network. Please note that this information is only relevant for Aviasales and Hotellook brands. If you are interested in the allowed traffic for other programs in our affiliate network, check out the corresponding information in each program's description in your affiliate dashboard.

You will find a description of the types of traffic below the table.

Traffic type Allowed or Forbidden
Contextual advertising

Forbidden if to,,,,,,,,,,,,,, domains.

Allowable through White Label

More details here.

Brand contextual advertising Forbidden
Teaser advertising Allowed
Doorways Allowed
Click-Under Forbidden
Pop-Up Allowed
Pop-Under Forbidden
Email marketing Allowed
Groups and pages in social networks Allowed, except SPAM
Targeted ads in social networks Forbidden
Applications in social networks By agreement
Messengers (Telegram, Viber and others) Allowed, except SPAM
In mobile apps Forbidden
Motivated traffic Forbidden
Cashback Allowed

Forbidden (affiliate links to the Aviasales, Jetradar or Hotellook websites)

Toolbar Forbidden
Retargeting / Remarketing Forbidden
Type-in Allowed
Typosquatting Forbidden
Promotional codes Forbidden
Adult-traffic Forbidden
Youtube-traffic Forbidden
  • Brand ads — Use of the name or its derivatives in advertisements (for example, tickets on #Jetradar#). You can allow or forbid for affiliates to bid on and/or make use of the advertiser’s brand name or its derivatives. You can also mention those forbidden derivatives\keywords in the «other» section.
  • Teaser advertising — Teaser advertising is a term used for an advertising campaign where a series of ads are presented to the consumer without revealing the complete identity of the product or brand until the last ad. Teaser advertising campaigns consist of two parts: a series of teaser ads (one or more than one) and a revealer ad. Typically, the ads are placed on sites with mainstream traffic (news aggregators and so on).
  • Click-Under — Aggressive advertising. The window with the advertiser’s site is opened under the current user’s window after any click on the original site regardless of the will of the user.
  • Pop-Up — Aggressive advertising. A pop-up window opens above the current window, after you click on any area of the original site.
  • Pop-Under — Aggressive advertising. While the user read the page a new BACKGROUND window opens without disturbing the user. This window loads the advertised website.
  • Email marketing — Using affiliate links in email marketing through your own email address database. SPAM is forbidden by default.
  • Groups and pages in social networks — Advertising on the pages of VK, Facebook and other social networks.
  • Targeted ads in social networks — Display ads in VK, Facebook and other social networks using the features of the advertising network to target the ads. For example, send ads to a specific audience, like ages 18–26, men, New York.
  • Applications in social networks — Display ads in VK applications. Built-in advertising or advertising via ad networks.
  • Messengers (Telegram, Viber and others) — Distribution of advertising links and other advertising materials in messengers like Telegram, Viber and others. You can place links in your channels / groups (if their content does not contradict the law). Advertising is allowed in other people’s channels / groups, in agreement with their owners. SPAM is forbidden by default.
  • In mobile apps — Display ads (in various formats) in mobile applications. Built-in advertising or advertising via ad networks.
  • Doorways — Doorway pages are web pages that are created (could be generated) for the deliberate manipulation of search engine indexes (spamdexing). This often has low quality traffic, which is able to generate sales nevertheless.
  • Motivated traffic — The user is motivated to go through advertising and make an action. Motivation is usually a cash or bonus — for example, buy insurance or a tour and get a bonus.
  • Cash back — Return part of the paid amount to the buyer. For example, a webmaster promises a refund of 4% of the cost of insurance to everyone who buys insurance on his link. The webmaster reimburses 4% of his revenue.
  • Iframe — This often includes fraudulent traffic. Usually, an «invisible» iframe is used to put the cookie for maximum number of visitors.
  • Toolbar — This often includes fraudulent traffic. Partner A distributes its Toolbar (browser plugin), which changes the cookie of the original partner B, who actually attracted the buyer. As a result, revenue on the basis of the cookie goes to the wrong person.
  • Retargeting / Remarketing — A user who has already been interested in the product, but has not made a purchase, can be «found» by Retargeting / Remarketing. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they, leave your website.
  • Type-in — Is a term describing when visitors land at a web site by entering a keyword or phrase (with no spaces or a hyphen in place of a space) in the web browser’s address bar rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search.
  • Typosquatting — for example, the webmaster creates a site: (original:, and places affiliate tools in the hope that the user enters the name of the site (type-in) in the browser incorrectly.
  • Promotional codes — Use promotional codes of the advertiser for other marketing activities to attract users.
  • Adult-traffic — Traffic from sites for adults.
  • Youtube-traffic — Traffic from Youtube.