Allowable traffic types

This article contains a description of the traffic types in the Travelpayouts affiliate network. 

Detailed information about allowed traffic for all programs you can find in each program's description in your dashboard.

  • Brand ads — Use of the name or its derivatives in advertisements (for example, tickets on #Jetradar#). You can allow or forbid for affiliates to bid on and/or make use of the advertiser’s brand name or its derivatives. You can also mention those forbidden derivatives\keywords in the «other» section.
  • Teaser advertising — Teaser advertising is a term used for an advertising campaign where a series of ads are presented to the consumer without revealing the complete identity of the product or brand until the last ad. Teaser advertising campaigns consist of two parts: a series of teaser ads (one or more than one) and a revealer ad. Typically, the ads are placed on sites with mainstream traffic (news aggregators and so on).
  • Click-Under — Aggressive advertising. The window with the advertiser’s site is opened under the current user’s window after any click on the original site regardless of the will of the user.
  • Pop-Up — Aggressive advertising. A pop-up window opens above the current window, after you click on any area of the original site.
  • Pop-Under — Aggressive advertising. While the user reads the page a new BACKGROUND window opens without disturbing the user. This window loads the advertised website.
  • Email marketing — Using affiliate links in email marketing through your own email address database. SPAM is forbidden by default.
  • Groups and pages in social networks — Advertising on the pages of Instagram, Facebook and other social networks.
  • Targeted ads in social networks — Display ads in Instagram, Facebook and other social networks using the features of the advertising network to target the ads. For example, send ads to a specific audience, like ages 18–26, men, New York.
  • Applications in social networks — Display ads in Facebook applications. Built-in advertising or advertising via ad networks.
  • Messengers (Whatsapp, Viber and others) — Distribution of advertising links and other advertising materials in messengers like Telegram, Viber and others. You can place links in your channels / groups (if their content does not contradict the law). Advertising is allowed in other people’s channels / groups, in agreement with their owners. SPAM is forbidden by default.
  • In mobile apps — Display ads (in various formats) in mobile applications. Built-in advertising or advertising via ad networks.
  • Doorways — Doorway pages are web pages that are created (could be generated) for the deliberate manipulation of search engine indexes (spamdexing). This often has low-quality traffic, which is able to generate sales nevertheless.
  • Motivated traffic — The user is motivated to go through advertising and make action. Motivation is usually cash or bonus — for example, buy insurance or a tour and get a bonus.
  • Cash back — Return part of the paid amount to the buyer. For example, a webmaster promises a refund of 4% of the cost of insurance to everyone who buys insurance on his link. The webmaster reimburses 4% of his revenue.
  • Iframe — This often includes fraudulent traffic. Usually, an «invisible» iframe is used to put the cookie for a maximum number of visitors.
  • Toolbar — This often includes fraudulent traffic. Partner A distributes its Toolbar (browser plugin), which changes the cookie of the original partner B, who actually attracted the buyer. As a result, revenue on the basis of the cookie goes to the wrong person.
  • Retargeting / Remarketing — A user who has already been interested in the product, but has not made a purchase, can be «found» by Retargeting / Remarketing. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they, leave your website.
  • Type-in — Is a term describing when visitors land at a website by entering a keyword or phrase (with no spaces or a hyphen in place of space) in the web browser’s address bar rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search.
  • Typosquatting — for example, the webmaster creates a site: hotelook.com (original: hotellook.com), and places affiliate tools in the hope that the user enters the name of the site (type-in) in the browser incorrectly.
  • Promotional codes — Use promotional codes of the advertiser for other marketing activities to attract users.
  • Adult traffic — Traffic from sites for adults.
  • YouTube traffic — Organic traffic driven from YouTube; e.g. content project on YouTube platform, YouTube channel.