This post presents types of traffic for programs at Travelpayouts.                                  

This article outlines the various traffic types on the Travelpayouts partnership platform. 

Traffic types and channels on Travelpayouts

• Content creation — a website, social media page, video platform (e.g., YouTube channel), messenger channel, mobile application or email newsletter that provides information on a certain topic and contains regularly updated content: articles, posts, notes, news, photos, etc. 
• Cashback service — creating a service to return to the buyer a part of the amount paid. For example, a partner promises everyone who buys insurance through his link a refund of 4% of the cost of the insurance. The affiliate reimburses 4% from his commission.
  Cashback projects use the following resources to attract traffic: websites, social network pages, video platforms, messenger channels, mobile applications or email newsletters.
• Coupons and promocodes — sites that post promo codes of travel brands in order to attract users. Promo Codes may contain the following offers: discounts on goods/services, gifts for orders, etc.
• Тravel agency — travel agencies and firms that provide booking services to travelers. Travel agencies can also utilize a wide pool of resources, including websites, social media pages and messengers.
• Media buying — the process of buying traffic and then selling it to make money.
• Personal bookings — some brands allow affiliates to use affiliate tools for personal purposes. For example, you can create an affiliate link and use it to make purchases yourself, or you can send it to your friends, relatives and acquaintances and earn money from their bookings. You don't need to have a website, channel or social network page, everyone can use this type of project.
• Paid search — Google Ads and other networks. The advertisement is shown according to the content, context of the web page.

How to check what types of traffic are allowed in the program

Allowed traffic types are different for all travel brands in the catalog. To check the conditions of a particular program, launch its page, go to the About tab, and scroll down to the Allowed brand promotion methods and channels section.

In this section you will find the following information:

• Whether you can use paid search ads when working with the program;
• What Project types are allowed
• Types of traffic that are allowed for each type of Project. If the traffic type is not allowed, you will see a red cross next to its name, if it is allowed - a green tick.

You can find more details in the Program Terms on the About tab of the program profile page:

Placing tools using not allowed traffic types is a violation of the program rules. Accounts of partners violating the rules will be disconnected from the program and can be blocked.