About programs on the Travelpayouts platform

Travelpayouts partnership platform brings together travel products from different brands. It helps you monetize travel-related traffic by promoting flights, hotels, transfers, tours, insurance, car rentals, and other travel services.

Each brand on the platform has its own affiliate program with its own terms, toolset, terms and rules.

How to start working with affiliate programs

Starting April 27, 2026, the process of connecting to programs has changed
You no longer need to apply to programs one by one or connect manually. Right after creation, we will automatically connect your project to all relevant programs.

To start working with affiliate programs on Travelpayouts, create a Project and specify its type. If you are a new user, we will suggest creating a Project during registration.

After that, Travelpayouts will automatically connect your Project to programs available for the selected Project type. For more details, see the article How to start working with affiliate programs.

Programs catalog

In the Programs section of your account, there are two subsections.

My Programs

This section contains programs available for your Project, as well as statuses for other programs if some of them are still under review or unavailable.

If you have several projects, you can switch between them at the top of the page.

Program Catalog

This section contains all affiliate programs available on the Travelpayouts platform.

Here, you can:

  • browse brands
  • read program descriptions
  • review program terms
  • check important program details such as cookie lifetime and commission rate

Use the catalog to compare programs and learn more about your terms.

Programs’ Tools

Each program may offer its own set of affiliate tools. These tools become available once the program approves your Project or grants access instantly.

Depending on the program, the following tools may be available:

  • Links
  • Widgets
  • White Label solutions
  • API
  • Data feeds
  • Landing pages

You can find the full list of tools for a specific program in the Tools section.

For more information about tools, see the Affiliate tools section in our help center.

Statistics and payouts

Performance tab

Each program has a statistics section where you can track performance and earnings. Statistics are displayed as a chart with a table below it.

The table includes the following metrics:

  • Impressions — the number of times your affiliate widgets were displayed to the audience. 
  • Clicks — the number of times your audience clicked on affiliate links placed on your channels. As for widgets, only impressions and bookings are counted.
  • Visitors — the number of unique visitors with different IP addresses, who engaged with your partner tools.
  • Pending — the number of bookings made through your affiliate tools that have not yet been confirmed by the brand. Once confirmed, they move to the Confirmed status.
  • Canceled — the number of bookings canceled by brands. Among possible causes are booking cancellation by travelers, program rules violation, or fraud.
  • Confirmed — the number of bookings confirmed by the brand. Earnings from these bookings will be included in one of the next payouts.
  • ECPC — the average earnings from one click.
  • Earnings — the rewards you earned for bookings via your affiliate tools. This is what goes towards your balance and payouts.
  • Potential earnings — the earnings you will receive from pending bookings if brands confirm them.

To view overall statistics across all programs, go to the main page of your account and open the Reports section.

Payouts

Earnings from bookings made using affiliate tools placed on your channels are credited to your account balance and are automatically paid along with the basic payment according to this schedule.

How long a user is assigned to a partner

Each program has its own cookie lifetime and attribution rules.

In many cases, a user is assigned to a partner for 30 days after clicking an affiliate link, but the exact period depends on the specific program. This information is shown in the Cookie lifetime field.

Please note: if a user was already assigned to one partner and then clicks another partner’s link, they are usually reassigned to the partner whose link they clicked last.